Leads stop dying in someone's WhatsApp chat history.
A sales CRM built around how telecallers and counsellors actually work — capture, assign, follow up, convert — with branch-level visibility for management.
No credit card. Live in under a minute.
Built for sales and admissions teams running a telecaller-to-counsellor pipeline across one or more branches, who need leads tracked and followed up, not lost in someone's phone.
Teams running CRM on DWD
A few of the organisations using CRM.
A pipeline that mirrors how your team actually sells
- Telecaller lead list with status changes and full assignment history
- Configurable lead ID prefixes so every lead is traceable at a glance
- One-click conversion from telecaller lead to counsellor lead
- A qualified-leads view showing exactly what's moved forward
Follow-ups that don't depend on memory
- Remarks and follow-ups logged against every lead and telecaller lead
- Follow-up status tracking — Pending or Completed, always visible
- Lead assignment and status changes tracked with a full history
- Export leads to Excel for offline review or reporting
Branch-level control without micromanaging
- Branches (centers) as their own entity with center-scoped access
- Center Managers see only their branch's leads, products, and users
- Product/course catalog with fees and center association
- User roles: Client Admin, Center Manager, Lead Manager, Counsellor, Telecaller
Leads stop dying in someone's WhatsApp chat history.
A spreadsheet doesn't remind anyone to follow up, and it doesn't show a manager which branch is actually converting. A CRM built for this pipeline does both.
Plans for CRM
Scales on branches and users, with the top tier removing seat limits entirely. From ₹11,999/year, excluding GST.
Starter
₹1,000/month, billed annually ₹11,999/year if you switch to annual
For small sales teams who need leads to stop dying in WhatsApp.
- Users 5
- Branches 1
Lead discipline
- Lead capture with duplicate detection by phone and email
- Fully customisable lead statuses with colour coding
- Custom lead sources
- Lead assignment to counsellors with full assignment history
- Follow-up scheduling with overdue highlighting
+ 4 more in this plan
Growth
₹2,333/month, billed annually ₹27,999/year if you switch to annual
For teams running telecallers and counsellors as separate functions.
- Users 15
- Branches Up to 3
Everything in Starter, plus
- Separate telecaller lead pipeline with its own status configuration
- Telecaller to counsellor lead promotion workflow
- Qualified-lead review queue
- Mobile app for field and remote teams (iOS and Android)
- Course / product catalog per branch
+ 3 more in this plan
Scale
₹4,583/month, billed annually ₹54,999/year if you switch to annual
For multi-branch operations that hire faster than they budget.
- Users Unlimited
- Branches Unlimited
Everything in Growth, plus
- Lead to admission to enrollment to fee tracking workflow
- Fee payment links by email
- Bulk lead and student import from Excel
- Full REST API v2 access (50+ endpoints)
- Lead operation, admission and login activity logs
+ 1 more in this plan
Questions about CRM
What's the difference between a telecaller lead and a counsellor lead?
Telecallers work the first contact; qualified leads convert into counsellor leads with their own pipeline.
Can I run this across multiple branches?
Yes — branches are center-scoped, so a Center Manager only sees their own branch's data.
How do follow-ups work?
Every lead carries its own remarks and follow-ups with a Pending/Completed status.
Can I customize lead statuses and sources?
Yes, fully configurable per organization, including color-coding.
Is there a mobile option for telecallers or counsellors?
Yes, via a JWT-authenticated REST API v2.
Ready to move CRM off spreadsheets?
Set it up this week. No credit card, no long contracts.
No credit card. Live in under a minute.